The client is a distributor of THK motion control products, offering sales and support for engineers, purchasing, and maintenance teams. They serve industries like automotive, robotics, packaging, and medical, providing automation technologies to both OEMs and large users, such as car assembly plants and steel mills.
Challenges
Technico faced several challenges during their migration to Magento 2, including an initial dip in sales and traffic, complex integration with their Epicor Prophet 21 ERP system, and the need for significant UI/UX enhancements to improve user experience. They required support with SEO, content creation, and marketing to drive traffic and increase conversions. Safe data migration was essential for continuity, while custom integrations for payments, shipping, and tax calculations were needed to streamline the checkout process. Technico also needed an efficient system to handle the anticipated increase in traffic and orders.
Solutions
Klizer successfully migrated Technico’s ecommerce platform to Magento 2, improving performance, scalability, and functionality. UI/UX enhancements were made to key pages to boost navigation and user engagement. A comprehensive SEO strategy was implemented, optimizing content and utilizing marketing tools like Google Ads and social media to increase traffic and conversions. The checkout process was customized, aligning with Technico’s ERP system for seamless payment and shipping. Integration with Epicor Prophet 21 ERP ensured real-time data synchronization, while safe data migration maintained consistency. The website was optimized to handle increased traffic and orders efficiently, ensuring smooth customer interactions.
Impact
Improved Website Performance
Enhanced User Experience
Increased Organic Traffic and Conversions
Streamlined Checkout Process
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