US B2B Buyers’ Online Purchasing Habits 2023: What Distributors Need to Know

According to the Wunderman Thompson Commerce and Technology research B2B Future Shopper 2023, the global B2B market is becoming increasingly digital, with a growing desire for seamless omnichannel purchasing experiences and improved mobile capabilities.  The research involved 2,261 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents, purchasers, and C-level executives. The research emphasizes the …

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