As we know, the ecommerce industry is rapidly changing. Every year, new technology, tools, and customer expectations reshape the landscape. While this offers opportunities for ecommerce businesses to grow, it also brings many challenges for them to overcome.
In 2025, online retail sales are expected to top $7.4 trillion globally, meaning the potential is massive. However, with this growth comes fierce competition, technological complexities, supply chain issues, and more.
This blog will explore the top 10 challenges in ecommerce that businesses face these days and show you how to overcome them with proven strategies, tools, and solutions that really work.
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Top 10 Challenges in eCommerce Businesses Face Today
The challenges faced by ecommerce businesses are complicated. However, businesses can manage them with the right strategies. Here’s a quick overview of what most businesses are up against:
1. Overwhelming Competition
There are more than 26 million ecommerce websites globally. With so many options available to consumers, standing out can be tough. Customers have a ton of choices, which means loyalty is hard to win.
2. Complex AI & Automation Tools
Artificial Intelligence (AI) and automation are game changers for ecommerce, but implementing those tools comes with a challenge. AI tools like chatbots for a customer service experience, product recommendations, and automated supply chains may save time, but often require specific expertise to implement and manage effectively.
3. High Cart Abandonment Rates
Did you know that 70% of online shopping carts are abandoned just before checkout? Customers leave carts for reasons such as a too-long checkout process, hidden shipping fees, or a lack of payment options.
4. Cybersecurity Threats
As ecommerce grows, so do cyber threats. From data breaches and fraudulent transactions to identity theft, online businesses face great risks to cast a shadow upon them. Data security is the utmost priority of every ecommerce store.
5. Supply Chain Issues
Supply chain issues are more prevalent now. Shipping delays, stockouts, and global disruptions require you to have very efficient supply chain management while trying to uphold customer satisfaction. Having one glitch in the process may lead to lost sales or dissatisfied customers.
6. Inconsistent Omnichannel Experiences
These days, customers shop across multiple channels like social media, marketplaces such as Amazon, your website, and in stores. How do you build an end-to-end seamless experience across all touchpoints? Without consistency, you risk losing customer trust.
7. High Return Rates
Return rates for online shopping are very high. Actually, online return rates can be 30% or more as compared to return rates for physical stores, which are 9%. While returns can not be prevented, yet it costs a lot for a business in terms of time, money, and customer trust.
8. Challenges with Global Expansion
Global expansion is one of the great ways to grow your ecommerce business. However, it also comes with some challenges, like different tax rules, shipping costs, and currency. These can make international selling complex and difficult to manage.
9. Mobile Optimization Issues
Research shows that 73% of online purchases are being made on mobile devices, so businesses should make sure their ecommerce website is mobile-friendly. Poor mobile user experiences may lead to cart abandonments, thereby resulting in lost sales. If your site isn’t optimized for mobile, you’ll quickly lose customers.
10. Lack of Personalization
Today’s consumers want to feel that the brands with which they interact know them. 71% of consumers expect personalized shopping experiences, yet many ecommerce sites still offer a one-size-fits-all experience, which can feel impersonal and is not engaging sufficiently with the customers.
How to Overcome these eCommerce Challenges with Klizer
1. Build a Brand That Stands Out
We help you define a unique selling proposition (USP) and work with you to build brand identity. From stunning and eye-catching website layouts to storytelling and content that resonates with your audience, we make sure your brand stands apart in the marketplace from the others. On the top of that, we focus on conversion optimization to ensure that your visitors become loyal customers.
2. Simplify AI and Automation for Your Business
We simplify the setup and management of AI and automation tools. Whether it’s an AI-powered chatbot, personalized product recommendations, or automated email marketing, we’ll help you integrate and manage these tools to improve your customer experience without the tech headaches. Our goal is to use technology to make your life easier, not more complicated.
3. Streamline checkout for Reduced Cart Abandonment Rates
Making your checkout process easy and simple by introducing one-click payments, guest checkout, and clear shipping cost displays is what we do.
4. Protect Your Store with Strong Security
We implement robust security protocols for your website, such as SSL certificates, secure payment gateways, and two-factor authentication. We also make sure your store complies with GDPR and other data privacy regulations. With these safeguards in place, your customers will feel confident shopping on your site.
5. Improve Supply Chain Efficiency
We help you build an agile supply chain with real-time inventory tracking, automated order processing, and multi-warehouse fulfillment options. This way, you can prevent stockouts and delays, and improve your overall logistics strategy.
6. Create Consistent Omnichannel Experiences
We make sure your ecommerce store delivers a consistent brand experience across all your touchpoints. From product data synchronization to personalized marketing campaigns, we help you create a unified customer journey across your website, social media, and online marketplaces.
7. Reduce Returns with Clear Product Information
We work closely with you to improve your product descriptions, size charts, and customer experience. This helps you reduce confusion and prevent returns. We also help you set up a smooth return process that makes it easy for customers to exchange items instead of asking for a refund.
8. Scale Your Business Globally
We make the global expansion of your business easy and simple. We’ll help you set up localized checkouts, handle tax and duties, support multiple currencies, and partner with reliable international shipping providers. This way, you can confidently sell in any market, without worrying about the details.
9. Optimize Your Store for Mobile Devices
We design responsive websites that load fast and offer seamless navigation on mobiles, tablets and desktops. Whether it’s aesthetic design or progressive web apps (PWAs), we ensure that your store is optimized for mobile shopping, so you never miss out on potential sales.
10. Personalized Shopping Experience
We help you recommend the right products to each shopper, customize search results, and create dynamic landing pages with our advanced AI solutions. We ensure that each user’s journey feels unique and tailored just for them.
Overcome Your Challenges in eCommerce with Klizer
If you run an ecommerce store, you may face common challenges mentioned above. Sometimes it becomes overwhelming to deal with things like cart abandonment, mobile shopping, security, returns, and more.
If you’re looking for the best ecommerce solution partner, or need expert ecommerce services, Klizer is ready to help.
