Blue Sky is a Southern California-based company that focuses on creating high-quality, stylish planning products for the masses. With over 13 million users annually, they have become the #1 planner brand in the U.S. Blue Sky's team uses client feedback to develop planners that customers want to use, which help them manage their time and pursue their passions. Their goal is to create beautiful, innovative products that empower their customers.
Challenges
Blue Sky faced several challenges during its transition. They had an outdated platform which resulted in poor customer experience. They needed to move a lot of sensitive data, over 150,000 records, from their old system to Shopify, which was complicated and risky. Integrating third-party apps for features like payments and product recommendations added more complexity. They wanted a flexible personalization tool that their old platform couldn’t provide. Rebranding and redesigning the website required careful planning and feedback from various teams.
Solutions
Klizer provided several solutions to help Blue Sky enhance its online presence. They redesigned the website for better user experience (UX) and user interface (UI), which helped them make it easy to use. Klizer implemented Shopify, migrating all data smoothly without any disruptions. They integrated third-party apps like Listrak and Yotpo to improve customer engagement and streamline payments. A custom app – Productimize was also added to allow customers to personalize planners, which made the shopping experience more interactive. Klizer also developed some features like product filters, smart social login, and order cancellation to enhance functionality.
Impact
28% pageview
52% conversion rate
Increased Sales
Personalized Shopping Experience
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