The client is a manufacturer of magnetic and electronic lighting ballasts. It was founded in 1948 in the United States and specializes in ballast customization, LED drivers, HID kits, compact fluorescent ballasts, energy-efficient lighting solutions, and power conversion equipment.
Challenges
Robertson Worldwide faced challenges with their Magento 2.2.2 website, including bugs and workflow gaps that resulted in significant manual work and slow performance, hindering growth. The customer registration and checkout process was inefficient, causing friction in the user experience. Despite high sales on other channels, the website struggled with low traffic and sales. The search bar was not intuitive, making it difficult for customers to find the right products. Additionally, Robertson Worldwide manually managed customer and order data, leading to inefficiencies and delays in order processing. Complex shipping requirements, such as multi-address shipping and city-specific rates and taxes, further complicated accurate and efficient shipping.
Solutions
Klizer redesigned Robertson Worldwide’s website on Magento 2.3.1, improving the homepage and product pages to address bugs and enhance functionality. UI/UX optimization created a simple, visually appealing interface, boosting user engagement. A comprehensive SEO audit resulted in a 66% increase in organic traffic, while Algolia integration improved product search. The registration and checkout flow was customized for different customer groups, streamlining efficiency. Advanced shipping solutions for multi-address and city-specific rates were implemented, along with third-party integrations for Avalara tax calculations and Stripe payment processing. Performance was optimized, reducing load times to 2 seconds and ensuring smooth site functionality across all devices.
Impact
2 Sec Site Responsiveness
66% Increase in Organic Traffic
78% Sales Revenue
100% Client Satisfaction
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