SolidSurface.com, a division of SurfaceNet LLC, headquartered in Tucson, Arizona, is the only online marketplace for the decorative surfacing industry where you can find solid surface material from all of the top manufacturers in one place. In addition to their own 12,000 sq. ft. warehouse, they partner with over 50 manufacturers and distributors nationwide to market their inventories of stocked, overstocked, discontinued surfacing materials and related products.
Challenges
SolidSurface faced challenges with upgrading from Magento 1 to Magento 2 while maintaining a strong appeal to new customers. They needed better design practices, automation for both employees and customers, and a way to offer more personalized product options, particularly for vanity tops with varying sizes, colors, and prices. Customers wanted more customization, such as adjusting dimensions to fit specific spaces. They also needed to integrate third-party systems and ensure the SEO quality was preserved during the transition to the new platform.
Solutions
Klizer helped SolidSurface by migrating their ecommerce platform from Magento 1 to Magento 2, implementing best practices in design to enhance the user experience and appeal to modern customers. They integrated Productimize to allow customers to easily customize vanity tops, adjusting dimensions, colors, and edges in real-time. This provided a seamless, personalized shopping experience. Klizer focused on updating meta tags and redirects and fixing URL errors to ensure SEO was maintained.
Impact

Seamless Customization

Optimized Payment Options

Upgraded website SEO with organic traffic and reach

Efficient Business Operations
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