How LinCare Cut Bounce Rates and Secured eCommerce in Healthcare
LinCare partnered with Klizer to solve two major issues. Their DME website had a high bounce rate, and their CPAP platform was being targeted by bots creating fake user accounts. We helped them improve website performance, secure user data, and clean up analytics for better decision-making.
36%
Drop in bounce rate
within days
100%
Elimination of fake
user signups
Clean, reliable
analytics across
platforms
Faster backend
performance and
reporting
The Problems Holding LinCare Back
LinCare is a leader in home respiratory care and medical equipment. They
run several ecommerce websites, including DME, CPAP, and Go2POC. Each
platform supports different healthcare needs.
- The DME site had a bounce rate that jumped to over 85%
- The CPAP site was dealing with hundreds of fake accounts created by bots every day
- These issues made it hard to trust analytics, slowed down systems, and raised security concerns
High Bounce Rate
Unreliable
Analytics
Hundreds of Fake bot
Accounts
How Klizer Transformed LinCare’s Digital Experience
Our team of ecommerce experts applied full-stack performance monitoring, security hardening, and behavioral analytics to protect LinCare’s digital ecosystem and improve engagement.
Fixes for Bounce Rate for DME Platform
- Blocked internal SEO bots from analytics tracking
- Applied IP-based rate limiting for crawler control
- Optimized bot logic to only index valid pages
Fixes for Fake Signups for CPAP Platform
- Encrypted all form fields to stop data sniffing
- Smarter signup process with stronger backend checks
- Deployed CAPTCHA with multi-layered bot detection
Breaking Down the Optimization & Security Process
Discovery and Planning
- Found the root cause of the bounce rate spike
- Identified which bots were causing fake accounts
- Mapped out the areas that needed security and performance improvements
Implementation
- Set up IP filtering and rate limits
- Protected all forms with encryption
- Improved bot detection with behavioral rules
Optimization
- Restored clean, reliable analytics
- Improved backend speed and data processing
- Made it easier for the team to track performance and conversions
Results That Made a Difference
The optimization and security updates set LinCare for secure, scalable growth across its digital platforms.
Drop in bounce rate
Fake user signups post-deployment
Clean analytics data across both websites
Faster backend performance and accurate reporting
Need to Secure Your eCommerce
Store and Boost Engagement?
Let Klizer help you protect your business and optimize for real users—just like we did for LinCare.
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