Heritage Landscape Supply Group and Heritage Pool Supply Group

180% increase in targeted revenue from the second year with Adobe Commerce Cloud

About
Heritage Company

Heritage Landscape Supply Group and Heritage Pool Supply Group are integral parts of the SRS Distribution family, a leading distributor of roofing materials and building products in the United States. SRS is committed to superior customer service, fostering a positive team culture, and contributing to the communities it serves. With a strategic focus on becoming the market leader, they have been acquiring Landscape and Pool businesses across the United States. Initiated in November 2021, the project aimed to transform an existing Adobe Commerce Cloud Ecommerce platform into a Multi-site platform. This involved enabling separate sub-domains for each acquired brand under the global sites heritageplus.com and heritagepoolplus.com.

Services Provided

  • Ecommerce Multi-site Platform Development
  • Real-time ERP Integration
  • Custom Feature Development
  • Brand-wise and Company-wise Registration
  • Branch-wise Pricing
  • Multiple UOMs (Units of Measurement)
  • Reorder Pad
  • Item Restriction with Brand, Branch, and Customer Validations
  • Product Sync Workflow
  • DAM (Digital Asset Management) Integration
  • Brand Onboarding Process
  • Continuous Deployment Strategy
  • Comprehensive Testing
  • Training and Documentation
  • Post-Launch Support
  • Scalability Planning
  • Ongoing Development and Enhancements

Platform

  • Adobe Commerce Cloud

Integration

  • Inriver PIM (Product Information Management)
  • Cloudinary DAM (Digital Asset Management)
  • Agility ERP
  • Klevu AI Search
  • Custom-built Proprietary Middleware

Website

Scope of Work

The scope of this project was to build an eCommerce multi-site platform that works very tightly with the ERP system in real-time, along with a few custom features on top of Adobe Commerce Cloud out-of-the-box features.
  • Company-wise and brand-wise registration
  • Branch-wise pricing
  • Multiple UOMs (Units of Measurement)
  • Reorder Pad
  • Item restriction with brand, branch, and customer validations
  • Product sync workflow
  • DAM (Digital Asset Management) integration
We also had brand onboarding requests. The first multi-site launch had 2 global websites and 3 brand websites, totaling 5 sub-domains on the same platform.

Challenges

Integration Complexity: Real-time integration with the ERP system is intricate, especially with multiple brands and data sources.

Custom Feature Development: Implementing features like brand-wise registration and branch-wise pricing adds complexity, requiring a balance between customization and maintainability.

Data Management and Security: Managing data across multiple sites and ensuring security in real-time transactions demands a robust data management strategy.

Testing Across Sites: Comprehensive testing across various sites, sub-domains, and brands presents coordination challenges to ensure consistency.

User Training and Adoption: Training users from different brands and branches on the new platform can be time-consuming, requiring efforts to ensure smooth adoption.

Brand Onboarding Process: Developing a streamlined onboarding process for global and brand websites necessitates clear communication and coordination.

Scalability and Performance: Designing the platform to handle scalability requirements for future acquisitions poses challenges, requiring optimal performance during peak times.

Deployment Challenges: Coordinating phased deployment to minimize downtime while addressing unforeseen issues demands meticulous planning.

Solutions

Understanding Requirements: Engage with stakeholders from Heritage Landscape Supply Group, Heritage Pool Supply Group, and other relevant teams to ensure a comprehensive understanding of business needs.

Platform Assessment: Evaluate the existing Adobe Commerce Cloud Ecommerce platform to identify its strengths, limitations, and compatibility with the project requirements. Assess the readiness of the platform for multi-site functionality.

Architecture Design: Design an architecture that supports multi-site functionality and integrates tightly with the ERP system. Plan for brand-wise registration, branch-wise pricing, multiple UOMs, reorder pad, item restrictions, product sync workflow, and DAM integration.

ERP Integration: Establish real-time integration between the ecommerce platform and the ERP system to ensure synchronized data. Develop a robust data exchange mechanism to support company-wise and brand-wise registration, branch-wise pricing, and other relevant features.

Custom Feature Development: Identify and prioritize custom features based on the project scope. Implement features such as brand-wise registration, branch-wise pricing, multiple UOMs, reorder pad, item restrictions, product sync workflow, and DAM integration.

Multi-Site Configuration: Configure the Adobe Commerce Cloud platform to support multi-site functionality. Set up sub-domains under heritageplus.com and heritagepoolplus.com for each acquired brand.

Testing: Conduct thorough testing of the entire system, including custom features and multi-site functionality. Perform unit testing, integration testing, and user acceptance testing to ensure the platform meets business requirements.

Brand Onboarding: Develop a streamlined process for onboarding new brands onto the multi-site platform. Establish a template and guidelines for adding new global and brand websites.

Deployment: Planning and executing a phased deployment strategy to minimize downtime and disruptions. Monitor the deployment process and address any issues that arise during or after deployment.

Training and Documentation: Train users and administrators on using the new multi-site platform. Document the system architecture, custom features, and any other relevant information for future reference.

Post-Launch Support: Monitor the system’s performance post-launch and address any issues promptly. Establish a support system for ongoing maintenance and updates.

Scalability and Future Enhancements: Ensure that the solution is scalable to accommodate future acquisitions and business growth. Plan for regular updates and enhancements based on evolving business needs.

Result & Key Metrics

  • 180% increase in targeted revenue from the second year.
  • Round-the-clock support ensures optimal site performance.

Impact

Proper processes and workflows are essential for delivering excellence in a fast-paced environment.

Round-the-clock availability and rotation shifts were crucial for handling P1 & P2 issues effectively.

Achieved onboarding target for 1st year.

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