Hot Tools

Growing Online Business With Magento 2 And Oracle EBS.

About Hot Tools

Hot Tools is a key brand of Helen of Troy, which also houses various other top brands such as Revlon, Hydro Flask, OXO, Vicks, BRAUN, etc. Hot Tools develops appliances for professional hair stylists to meet challenges in the styling industry. Hot Tools are built by professionals, for professionals that are inspired by developing innovative hair styling tools, featuring breakthrough ergonomic designs and cutting-edge technology to help hair stylists achieve beautiful, long-lasting hairstyles.


Scope of Work

The scope of this project was to build an eCommerce multi-site platform that works very tightly with the ERP
system in real-time, along with a few custom features on top of Adobe Commerce Cloud out-of-the-box features.
We also had brand onboarding requests. The first multi-site launch had 2 global websites and 3 brand websites,
totaling 5 sub-domains on the same platform.


Integration Complexity

Real-time integration with the ERP system is intricate, especially with multiple brands and data sources.

Custom Feature Development

Implementing features like brand-wise registration and branch-wise pricing adds complexity, requiring a balance between customization and maintainability.

Data Management and Security

Managing data across multiple sites and ensuring security in real-time transactions demands a robust data management strategy.

Testing Across Sites

Comprehensive testing across various sites, sub-domains, and brands presents coordination challenges to ensure consistency.

User Training and Adoption

Training users from different brands and branches on the new platform can be time-consuming, requiring efforts to ensure smooth adoption.

Brand Onboarding Process

Developing a streamlined onboarding process for global and brand websites necessitates clear communication and coordination.

Scalability and Performance

Designing the platform to handle scalability requirements for future acquisitions poses challenges, requiring optimal performance during peak times.

Deployment Challenges

Coordinating phased deployment to minimize downtime while addressing unforeseen issues demands meticulous planning.


Understanding Requirements

Engage with stakeholders from Heritage Landscape Supply Group, Heritage Pool Supply Group, and other relevant teams to ensure a comprehensive understanding of business needs.

Platform Assessment

Evaluate the existing Adobe Commerce Cloud Ecommerce platform to identify its strengths, limitations, and compatibility with the project requirements. Assess the readiness of the platform for multi-site functionality.

Architecture Design

Design an architecture that supports multi-site functionality and integrates tightly with the ERP system. Plan for brand-wise registration, branch-wise pricing, multiple UOMs, reorder pad, item restrictions, product sync workflow, and DAM integration.

ERP Integration

Establish real-time integration between the ecommerce platform and the ERP system to ensure synchronized data. Develop a robust data exchange mechanism to support company-wise and brand-wise registration, branch-wise pricing, and other relevant features.

Custom Feature Development

Identify and prioritize custom features based on the project scope. Implement features such as brand-wise registration, branch-wise pricing, multiple UOMs, reorder pad, item restrictions, product sync workflow, and DAM integration.

Multi-Site Configuration

Configure the Adobe Commerce Cloud platform to support multi-site functionality. Set up sub-domains under and for each acquired brand.


Conduct thorough testing of the entire system, including custom features and multi-site functionality. Perform unit testing, integration testing, and user acceptance testing to ensure the platform meets business requirements.

Brand Onboarding

Develop a streamlined process for onboarding new brands onto the multi-site platform. Establish a template and guidelines for adding new global and brand websites.


Planning and executing a phased deployment strategy to minimize downtime and disruptions. Monitor the deployment process and address any issues that arise during or after deployment.

Training and Documentation

Train users and administrators on using the new multi-site platform. Document the system architecture, custom features, and any other relevant information for future reference.

Post-Launch Support

Monitor the system’s performance post-launch and address any issues promptly. Establish a support system for ongoing maintenance and updates.

Scalability and Future Enhancements

Ensure that the solution is scalable to accommodate future acquisitions and business growth. Plan for regular updates and enhancements based on evolving business needs.

Result & Key Metrics

180% increase in targeted revenue from the second year.

Round-the-clock support ensures optimal site performance.


Proper processes and workflows are essential for delivering excellence in a fast-paced environment.
Round-the-clock availability and rotation shifts were crucial for handling P1 & P2 issues effectively.
Achieved onboarding target for 1st year.

Multi-platform mastery so your store is managed your way

We take the guesswork out of ecommerce.
Schedule a consultation call today