Choosing the Right Technology
The primary desire of the client was to implement SEO services for their website. Though, after in-depth discussions with DCKAP, they were advised that the ideal platform for their business would be BigCommerce which is a SaaS-based platform and can be used for quick website creation. A BigCommerce site can be easily maintained by the merchants, as managing the content would not need a developer’s support. The affordable pricing structure and the inbuilt SEO features impressed the client. Considering the performance of BigCommerce being faster when compared to their competitors, Saffron Splash decided to go for it.
DCKAP made sure the website compiled with all the state laws that our clients operate in, relating to data, accessibility, and privacy. This ensures that there is more trust with the customers and users who use the website. This also keeps our client immune from lawsuits related to these areas.
The look and feel of the website were enhanced starting with the static banner displayed on the home page.
A carousel was included for the viewers to see the latest updates on the films that, when clicked, would redirect to the Product Display Page (PDP)
Options like ‘Rent’ a video (for a particular time period) and ‘Buy’ a video was included in the website, and there was no longer a need for the user to be redirected to Amazon Prime’s page.
When a video’s ‘watch now’ button was clicked on, from within the ‘My Account’ page, the video pops-up on the same page. This makes it easier to view, rather than the information opening in a new tab.
The ‘Likes’ functionality was added to the ‘Press’ page in order to keep track of the number of people who are fond of the film.
Social media sharing options take the customers who click on it to their own social pages. This makes sharing the content much easier.