Neo-Brutalism is an ecommerce web design trend that takes inspiration from the architectural movement of the same name. Brutalism, which emerged in the 1950s and 1960s, is known for its use of raw concrete, geometric shapes, and a focus on functionality over aesthetics.
Neo-brutalism takes these elements and applies them to the digital world, creating UIs that are bold, eye-catching, and sometimes even a little bit raw. Let’s learn more about web design trends, with a particular focus on Neo-Brutalism.
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5 Key Characteristics of Neo-Brutalism in UI
1. Asymmetrical Layouts
Neo-brutalism often throws out the traditional grid-based layout in favor of a more asymmetrical approach. This can create a sense of dynamism and visual interest, but it can also make it more challenging to create a cohesive user experience.
2. Bold and Vibrant Colors
Neo-brutalism is not afraid of color. Bold, high-contrast color palettes are commonly used to grab attention and create a sense of intensity.
3. Geometric Shapes
Just like Brutalist architecture, Neo-Brutalism UI design makes heavy use of geometric shapes. Squares, circles, and triangles are all commonly used to create a sense of structure and order.
4. Large Typography
Big and bold typography is another trademark of Neo-Brutalism. This can be used to create a sense of hierarchy and make important information stand out.
5. Raw and Unpolished Elements
Neo-brutalism supports a raw and unpolished aesthetic. This can manifest itself in a variety of ways, such as through the use of exposed grids, unfinished textures, and glitch effects.
The Impact of Neo-Brutalism on the User Experience
Neo-brutalism is a very effective way to create a unique and memorable user experience and should be used carefully. Its bold and unconventional nature can sometimes make it difficult for users to navigate and understand a website or app. It’s not always the best choice for websites or apps that need to be clear, concise, and easy to use.
Benefits of Using Neo-Brutalism in UI Design
- Initiates a striking and lasting initial impression.
- Effectively showcases a brand’s distinctive personality.
- Creates a feeling of dynamism and enthusiasm.
Drawbacks of using Neo-Brutalism in UI Design
- It can be difficult for users to explore and understand due to its unconventional nature.
- May not be suitable for all intended user demographics.
- Might be perceived as overly bold or confrontational.
Is Neo-Brutalism Right for You?
Neo-Brutalism is a bold and exciting design trend that can be a great way to make your ecommerce website or app stand out from the crowd. However, It’s important to weigh the potential benefits and drawbacks before deciding whether or not it’s the right choice for you.
If you’re looking for a way to create a unique and memorable user experience, then neo-brutalism may be worth considering. On the other hand, if usability is your top priority, then you might want to stick with a more traditional design approach.
How Neo-Brutalism is being implemented in Web Design?
Let’s check out a few scenarios on How Neo-Brutalism being implemented in Web Design:
1. Figma
It is a collaborative interface design tool that allows multiple users to work on a single design simultaneously. It’s popular among designers for its real-time collaboration features, intuitive interface, and comprehensive design capabilities.
Figma’s website showcases Neo-Brutalist influences through its clean yet asymmetrical layout, use of geometric shapes, and minimalist color scheme. The design prioritizes functionality and usability while incorporating raw elements and bold typography to appeal to its creative audience.
While accessibility considerations are pivotal in actual design projects within Figma, the platform itself underscores the transformative potential of Neo-Brutalism in digital design, encouraging innovative and impactful user interaction.
2. The Outline
It is a digital media publication that focuses on in-depth reporting, analysis, and commentary across a wide range of topics, including culture, technology, politics, and more.
It is a now-defunct digital publication, effectively utilizing Neo-Brutalism to create a distinctive and memorable user experience. By incorporating asymmetrical layouts, bold and vibrant colors, large typography, geometric shapes, and raw, unpolished elements, the site stood out in the crowded digital media landscape. This approach increased user engagement and solidified a strong brand identity, making The Outline’s design a talking point.
3. David Rudnick’s Portfolio
A graphic designer known for his use of maximalist and abrasive design elements, often incorporating Neo-Brutalist principles in his work.
His portfolio exemplifies how Neo-Brutalism can be applied in digital design to create unconventional, visually striking, and memorable experiences. His approach challenges traditional design norms and pushes the boundaries of digital aesthetics, making his portfolio a notable example in the field of contemporary design.
3 Things to Consider While Implementing Neo-Brutalism on Ecommerce Website
Implementing Neo-Brutalism on ecommerce websites requires a thoughtful balance between bold visual aesthetics and functional usability. By creatively applying asymmetrical layouts, bold colors, geometric shapes, large typography, and raw elements, ecommerce brands can create engaging and memorable online shopping experiences that reflect their unique identities and appeal to their target audiences.
Neo-Brutalist ecommerce site incorporates clear labels, making navigation less demanding for all users, in any case of their abilities. Striking a balance between aesthetics and availability is vital to grasping the creative nature of Neo-Brutalism while giving a comprehensive client experience.
Implementing Neo-Brutalism in offer and sales popups or banners can significantly enhance user engagement and grab attention effectively on ecommerce sites.
1. Typography and Color
- Start with bold typography that instantly draws attention, using unconventional fonts that fit the site’s style.
- Opt for vibrant colors or high-contrast monochromatic schemes to make the notification stand out within the interface.
2. Layout
- Encourage minimalist layouts with asymmetry or irregular grids, steering clear of traditional boxy designs to maintain a distinctive look.
- Incorporate raw textures, such as rough edges or unrefined surfaces, for added tactile appeal and authenticity.
3. Animation
- Introduce subtle animations or unique interactions that align with Neo-Brutalist principles. These can enrich the user experience without compromising ease of use or accessibility.
- By integrating these elements thoughtfully, ecommerce websites can effectively amplify their offerings while embodying the bold and memorable essence of Neo-Brutalism.
Neo-Brutalism in UI Design with Klizer
In this guide, we’ve discussed Neo-Brutalism in UI Design. We’ve delved into its bold aesthetic, discussed its impact on the user experience, and explored real-world examples across various digital platforms.
Whether you’re intrigued by its striking visual appeal or considering its application in your own projects, Neo-Brutalism continues to challenge and inspire within the realm of web design. Remember to weigh its benefits and drawbacks carefully to determine if it aligns with your goals.
Reach out to Klizer and connect with one of our experts in design and development to know how you can implement your aesthetics in your ecommerce website.
