The client is a leading manufacturer of cycling essentials, including cycle computers, lights, and reflectors. Cateye is known for its advanced research and design capabilities.
Challenges
Cateye America’s custom-built ecommerce platform lacked modern features and integrations, resulting in poor responsiveness and user experience. Key functionalities, like search and checkout, were inefficient, and syncing customer emails with Bronto, their email marketing software, was problematic, limiting marketing effectiveness.
Solutions
Klizer migrated the platform to BigCommerce, improving the responsiveness and streamlining search and checkout processes. ERP Integration process was used to sync customer email data with Bronto for targeted marketing. Additionally, B2B features like quick order, save-my-cart, and multi-language support were implemented to improve ecommerce capabilities and cater to business customers.
Impact

Enhanced Usability

Data-Driven Marketing

Streamlined Business Operations

New Features Implementation
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