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Berk Enterprises

How Berk Enterprises Rebuilt Its eCommerce Platform with Live ERP Pricing and AI-Powered Search

Klizer provided a full platform migration, rebrand, and ERP integration that
replaced manual pricing workflows with a dynamic, automated system.

Industry

Packaging, Containers & Disposable
Foodservice Products 

Business Model

B2B / B2C 

Platform

Magento 2

Integrations

ERP (Dynamic Pricing) via DCKAP
Integrator, Element Payment Gateway

About Berk Brands

40 - 50% Faster
page loads
100% automated
pricing
50% Faster product
discovery
Higher checkout
success rates

A Platform That Was Slowing the Business Down

Berk Enterprises came to Klizer with a platform that had outgrown itself. There was no live connection to the ERP, pricing was being updated manually across a broad catalog, and the site lacked the functionality and performance their buyers expected. The business was ready to grow, but the platform was not.

No Dynamic
Pricing

Pricing had no connection to the ERP. Customer-specific rates were updated manually, which created errors and pulled the team away from higher-value work every day.

Poor Platform
Performance

Slow load times and an outdated interface were creating friction for buyers before they even reached the product they were looking for. The platform was not built for the catalog size or the customer complexity Berk was managing.

Disconnected Backend
Systems

The ERP and payment systems operated separately from the storefront. Orders and pricing data had to be handled manually across systems, with no automated flow between them.

No Tools for B2B Buying
Workflows

The existing site had no support for how B2B buyers actually purchase. No bulk ordering, no saved lists, no repeat order history. Every transaction required more effort than it should have.

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A Full Rebuild with the Integrations and Intelligence the Business Needed

Klizer rebuilt Berk Enterprises' eCommerce platform on Magento 2 from the ground up: new brand identity, Epicor P21 integration via DCKAP Integrator, Element payment gateway, AI-powered search, and a full suite of B2B buying tools built for how their customers actually order. The goal was to give the business a platform that connects the systems it runs on and handles the catalog it actually sells.

Dynamic Pricing Sync
with ERP and Magento

Customer-specific pricing is now pulled directly from the Epicor 21 using DCKAP Integrator via API. Pricing updates happen automatically across the catalog on every page, from the homepage to the cart. No manual intervention, no lag, no mismatched rates between systems.

Account Approval and Access
Control

New customer registrations go through an approval workflow before being activated. Once approved, customer accounts are created directly in the ERP via API. Role-based access ensures that admins, shoppers, browsers, and approvers each interact with the platform appropriately.

AI-Powered Search

Search on the rebuilt platform is powered by AI, delivering faster and more accurate results across a wide catalog of packaging and disposable products. Buyers find what they need without manually navigating categories, which reduces friction and improves the overall buying experience.

Smoother Order Processing

Orders placed on the Magento storefront are automatically sent to the ERP and created as approved orders. Customer info, line items, and pricing are mapped and transferred without anyone touching them. Order status syncs back to the storefront so buyers stay informed at every step.

B2B Buying Tools Built for Repeat
Ordering

The platform was built with B2B workflows in mind. Buyers can use Quick Order to bulk-add products by uploading a CSV with SKUs, save frequently ordered items to Shopping Lists and add them to cart in one step, and view Recently Purchased Products to reorder by product name or SKU. Only approved, registered accounts can access pricing and checkout, keeping the experience clean for the right buyers.

Website Rebranding, Performance Optimization, and Element Payments

The platform was rebranded with a new visual identity on Magento 2. Configurations, caching, and backend processes were tuned to support live integrations without a performance cost. WeltPixel handles image optimization across the catalog. Element Payments replaced the disconnected checkout with a secure end-to-end payment flow. New Relic monitors performance post-launch and flags issues before they reach buyers.

What Changed After Go-Live

40 - 50 %

Faster page loads

100%

Pricing
accuracy

50%

Faster product
discovery

Higher checkout
success rate

With Magento 2, Epicor P21, and Element Payments now working as a connected system, the manual work that used to define daily operations at Berk Enterprises runs automatically in the background.

  • Customer-specific pricing is retrieved from the Epicor P21 automatically on every session. No manual rate updates, no pricing errors across the catalog.
  • Orders flow directly from the storefront into the ERP as approved orders, ready for processing without manual re-entry.
  • Product data and inventory levels stay synchronized between the Epicor P21 and Magento on a scheduled basis.
  • B2B buyers can bulk order via CSV upload, save products to shopping lists, and reorder from purchase history without starting from scratch each time.
  • Only approved accounts can access pricing and place orders, giving the team proper control over who buys and at what rate.
  • AI-powered search helps buyers find products faster across a wide catalog, cutting the friction that slowed down purchasing before.
  • New Relic monitors platform performance in real time, so issues are caught and resolved before they reach buyers.

Berk Enterprises launched on May 12, 2025, on schedule. The platform connects the systems the business runs on, automates the work that was being done manually, and gives the team a foundation they can actually build on.

Fix What’s Holding You Back

With 20+ years behind us, we build AI-powered ecommerce experiences that help businesses scale faster and stand out online.

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Suite 201, Austin, TX 78756
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