Our Expertise
Why Distributors Need B2B eCommerce Now
Manual Order Processing
Every order that comes in by email, fax, or phone is one your staff has to touch twice, once to receive it, once to enter it. That's time and headcount spent on work that shouldn't require either.
Disconnected Systems
When your ERP, inventory, and customer-facing tools operate in separate silos, your team spends the day reconciling data instead of moving product. Pricing errors, stock discrepancies, and delayed fulfillment are symptoms of that disconnect.
Changing Buyer Expectations
Procurement teams at your accounts don't want to wait for a quote or call a rep to reorder. They want a portal where they can see contract pricing, pull up order history, and submit a PO without friction.
Competitive Advantage
Distributors who have made the move to B2B ecommerce are shortening their sales cycles, reducing operational costs, and capturing accounts that would have defaulted to whoever was easiest to buy from.
40%
reduction in manual order processing time
3x
faster buyer onboarding for new accounts
98%
order accuracy with ERP-integrated workflows
2x
more SKUs manageable without adding headcount
60%
drop in customer service calls related to order status
Custom B2B eCommerce Development for Distribution Businesses
Platform Expertise
We work across Adobe Commerce, Shopify Plus, and BigCommerce B2B Edition. Platform selection is driven by your catalog size, buyer complexity, and integration requirements.
ERP and CRM Integration
A B2B eCommerce platform that doesn't connect to your ERP is just a storefront. We integrate with SAP, NetSuite, Microsoft Dynamics, and HubSpot so inventory, pricing, and order data stay accurate across every touchpoint without manual intervention.
AI-Powered Features
From dynamic pricing and personalized catalog views to predictive inventory and automated reorder triggers, we build intelligence into the platform where it drives real operational value.
B2B eCommerce Features Built for Distribution
Customer-Specific Pricing and Catalogs
Bulk and Quick Ordering Tools
Self-Service B2B Customer Portals
Buyers can log in, check order status, view invoices, manage their account, and reorder without contacting your team. That reduces inbound calls and gives procurement teams the autonomy they expect.
Real-Time Inventory Visibility and ERP Sync
Credit Limits and Payment Terms Management
Multi-Warehouse and Multi-Location Support
Reorder and Subscription Capabilities
Mobile-Optimized B2B Ordering
From Manual Operations to Intelligent Distribution
Orders come in by phone, email, or
fax
Pricing managed manually per
account
ERP, inventory, and storefront running
in silos
Stock availability checked by calling
a rep
Credit limits and payment terms are managed
offline
Large orders are placed line by line over the
phone
Fulfillment is routed manually across
warehouses
No visibility into buyer behavior for the sales
team
Online self-service portal with one-click
reordering
Account-specific pricing and catalogs built into the platform
Real-time ERP sync across inventory, pricing,
and order data
Live inventory visibility before buyers place an
order
Net 30/60, PO workflows, and credit
enforcement handled in-platform
Bulk ordering, CSV upload, and quick reorder
from order history
Automated order routing based on stock,
proximity, and fulfillment rules
CRM integration is pushing account activity
and order history to reps
How We've Transformed Distributor Businesses
SRS Distribution
Berk Enterprises
B2B eCommerce Across Distribution Verticals
Electrical
Complex catalogs and account-specific pricing, handled at scale.
High SKU counts
Compliance
Bulk ordering
Marine
Workflows built around how marine distribution actually operates.
Fitment data
Multi-brand
Seasonal demand
HVAC
Real-time inventory and contractor tiers across every warehouse.
Multi-warehouse
Contractor tiers
Quick reorder
Landscaping
Variable mixes and contractor accounts, built in from day one.
Variable products
Seasonal catalogs
Contractor accounts
Pool
Listings stay accurate and ordering stays simple, every season.
Chemical compliance
Dealer pricing
Seasonal stock
Roofing
Ordering logic that matches how roofing materials are actually sold.
Project ordering
Freight pricing
Large format
Automobile
Buyers find the right part the first time-without a phone call.
VIN compatibility
Fitment data
Multi-brand
Healthcare
Regulatory requirements met without slowing the order flow.
Restricted access
Regulatory attributes
Account controls
Seamless Integration with Your Distribution Tech Stack
ERP Systems
We integrate with SAP, NetSuite, Microsoft Dynamics, and other ERP platforms so inventory levels, pricing, and order data stay accurate across every channel without manual reconciliation.
CRM Platforms
Salesforce, HubSpot, and other CRM integrations keep your sales team informed. Account activity, order history, and buyer behavior flow directly into the tools your reps already use.
PIM and DAM
Product information and digital assets sync directly from your PIM and DAM into the platform, so product pages stay accurate and up to date without your team managing updates in multiple places.
ERP Systems
We integrate with SAP, NetSuite, Microsoft Dynamics, and other ERP platforms so inventory levels, pricing, and order data stay accurate across every channel without manual reconciliation.
CRM Platforms
Salesforce, HubSpot, and other CRM integrations keep your sales team informed. Account activity, order history, and buyer behavior flow directly into the tools your reps already use.
PIM and DAM
Product information and digital assets sync directly from your PIM and DAM into the platform, so product pages stay accurate and up to date without your team managing updates in multiple places.
Warehouse Management Systems
We connect to your WMS so fulfillment routing, stock allocation, and shipment tracking reflect what's actually happening on the warehouse floor, not a delayed snapshot.
Payment Gateways
Credit card, ACH, purchase order, and net terms payment workflows are built into the platform and integrated with your preferred payment providers, so buyers can transact the way they already do.
Shipping and Logistics
Carrier integrations, freight rate calculations, and shipment tracking are built directly into the ordering workflow so buyers get accurate delivery estimates at the point of purchase and your team isn't manually managing shipping exceptions.
Warehouse Management Systems
We connect to your WMS so fulfillment routing, stock allocation, and shipment tracking reflect what's actually happening on the warehouse floor, not a delayed snapshot.
Payment Gateways
Credit card, ACH, purchase order, and net terms payment workflows are built into the platform and integrated with your preferred payment providers, so buyers can transact the way they already do.
Shipping and Logistics
Carrier integrations, freight rate calculations, and shipment tracking are built directly into the ordering workflow so buyers get accurate delivery estimates at the point of purchase and your team isn't manually managing shipping exceptions.
See What a B2B eCommerce Platform Could Look Like for Your Business.
Share your current setup including catalog size, existing systems, and buyer workflows, and we'll show you exactly how a custom B2B ecommerce platform can fit into your operations and where it drives the most value.
Our B2B eCommerce Development Process
Discovery & Requirements
We start by reviewing your current systems, buyer workflows, and catalog structure. This gives us a clear picture of what needs to be built, what needs to be integrated, and where the biggest operational gaps are before a single line of code is written.
Development & Integration
This is where the platform is built and connected to your ERP, CRM, PIM, and other core systems. Every integration is tested against real data and real workflows before it goes anywhere near production.
Platform Selection & Architecture
Based on what we find in discovery, we recommend the platform and architecture that fits your specific requirements, catalog size, buyer complexity, integration depth, and growth trajectory all factor into that decision.
Testing & QA
We test across devices, browsers, user roles, and order scenarios before launch. Pricing logic, inventory sync, account permissions, and checkout flows are all validated against your actual business rules.
Design & UX Optimization
B2B buyers have different needs than B2C shoppers. We design ordering interfaces, account portals, and catalog experiences around how your buyers actually purchase, not a consumer checkout flow with a logo swap.
Launch & Ongoing Optimization
Go-live is not the finish line. After launch, we monitor platform performance, identify friction points, and continue making improvements as your catalog grows and your buyer needs evolve.
Discovery & Requirements
We start by reviewing your current systems, buyer workflows, and catalog structure. This gives us a clear picture of what needs to be built, what needs to be integrated, and where the biggest operational gaps are before a single line of code is written.
Platform Selection & Architecture
Based on what we find in discovery, we recommend the platform and architecture that fits your specific requirements, catalog size, buyer complexity, integration depth, and growth trajectory all factor into that decision.
Design & UX Optimization
B2B buyers have different needs than B2C shoppers. We design ordering interfaces, account portals, and catalog experiences around how your buyers actually purchase, not a consumer checkout flow with a logo swap.
Development & Integration
This is where the platform is built and connected to your ERP, CRM, PIM, and other core systems. Every integration is tested against real data and real workflows before it goes anywhere near production.
Testing & QA
We test across devices, browsers, user roles, and order scenarios before launch. Pricing logic, inventory sync, account permissions, and checkout flows are all validated against your actual business rules.
Launch & Ongoing Optimization
Go-live is not the finish line. After launch, we monitor platform performance, identify friction points, and continue making improvements as your catalog grows and your buyer needs evolve.
Client Experiences, in Their Words
We have been a partner for Klizer for five years now, and the experience has been terrific. They have been an excellent partner to help us grow and sustain our business.
Ryan Van Hoozer
VP of Operations,
Marysville Marine Distributors
Klizer’s communication skills were above and beyond what I have
experienced with vendors. The relationship was such a great fit that we brought on Klizer employees in-house to work with us directly.
Dan Schuessler
Digital Project Manager,
Riddell
Klizer delivered a high-functioning website that perfectly coordinates with our company branding while enhancing our ecommerce capabilities for our customers.
Jennifer Krach
Vice President Sales, Marketing, &
Customer Service, C-Line
Insights from Our Experts
Frequently Asked Questions About B2B eCommerce for Distributors
A standard eCommerce store is built for one-time consumer purchases. B2B eCommerce is built around account relationships, contract pricing, credit terms, bulk ordering, purchase approval workflows, and account-specific catalogs. The complexity underneath is fundamentally different, and the platform needs to reflect that.
We work across Adobe Commerce, Shopify Plus, BigCommerce, and Shopware. The right platform depends on your catalog size, integration requirements, and buyer complexity. We make that recommendation after the discovery phase, not before we’ve seen what you’re actually working with.
It depends on the scope. A mid-size distributor with an existing ERP integration looks very different from a multi-warehouse operation with complex pricing tiers and 50,000 SKUs. After discovery, we give you a realistic timeline based on what we’ve actually found.
Project cost is driven by platform choice, integration complexity, catalog size, and the number of custom workflows required. We scope every project individually and provide a detailed breakdown after discovery so you know exactly what you’re getting and why.
Yes. We integrate with SAP, NetSuite, Microsoft Dynamics, and other ERP systems. The integration scope, what data syncs, how often, and in which direction, is mapped during discovery based on your operational requirements.
The goal is a platform intuitive enough that your buyers don’t need a manual. We design ordering interfaces around familiar B2B workflows, quick order, reorder from history, bulk upload, so the learning curve is minimal. For your internal team, we provide documentation and handoff support as part of every implementation.
Yes. We stay on after go-live to monitor performance, resolve issues, and continue optimizing as your catalog and buyer base grow. A B2B eCommerce platform isn’t a one-time project, it needs to evolve alongside your business.
