Midland Scientific Inc. is a woman-owned distributor of laboratory products. They offer chemicals, lab equipment, glassware, plasticware, reagents, and more. They mainly serve the agriculture, education, food, industrial, and research markets, with a sales team that covers the entire United States.
Challenges
Midland Scientific struggled with an outdated B2B ecommerce platform that had an inefficient search function, slow performance, and limited data integration. Managing over 400K products was difficult, and the platform lacked key B2B features like company structure management and quick order placement. Integration with existing systems like Epicor P21 was also a challenge, hindering operational efficiency and business growth.
Solutions
Klizer upgraded Midland Scientific to Magento 2, improving scalability, performance, and B2B functionality. They enhanced product search with ElasticSearch, redesigned the user interface for better navigation, and customized advanced B2B features. Klizer integrated Akeneo PIM for efficient product management, added tax exemption and item restriction features, and introduced tools like Scheduled Orders and Shopping Lists. They also provided integrations for Sales and Customer Support reps, ensuring a seamless, efficient experience and accurate product data updates.
Impact
Improved Website Performance and User Experience
Enhanced Search Functionality
Better Data Integration and Synchronization
Streamlined B2B Ordering Process
Download Case Study
Add your details below.
Get Expert Advice
At Klizer, we bring over 18 years of specialized expertise in ecommerce website development and design.
Industries
© Copyright 2025 Klizer. All Rights Reserved
