Rebelution

Rebelution Automates Warehouse Allocation with Business Central

Rebelution replaced manual warehouse allocation with a custom Business Central solution that automates FIFO inventory assignment, sales line splitting, and bulk order processing.

Built with

About Rebelution

Rebelution is a B2B eCommerce consulting and marketplace enablement company helping brands manage product distribution across Amazon, Amazon Business, and other eCommerce channels. Operating across the US and Europe, they manage sourcing, warehousing, fulfillment, advertising, and marketplace operations across multiple sales channels. As order volumes grew across channels, manually allocating inventory across multiple warehouse locations became a significant operational bottleneck.

80% Reduction in
warehouse allocation effort

90% Reduction in
manual data entry

Day 1 Operational
from go-live

Bulk Processing of multiple
sales orders in a single action

Challenges

As Rebelution processed hundreds of sales orders every day, warehouse teams were spending significant time before each order could move forward. Staff manually checked inventory across multiple locations, decided which warehouse should fulfill the order, updated location codes by hand, and split order lines themselves when stock was spread across sites. The process was manageable at lower volumes, but as order volume increased, the manual allocation work consumed more warehouse time and created additional opportunities for processing errors.

Manual Warehouse Selection

Every sales order required warehouse staff to review inventory across locations before assigning a location code. There was no automated allocation logic guiding the decision. Warehouse staff had to rely on their knowledge of inventory and warehouse availability to determine where each order should be fulfilled.

Manual Sales Line Splitting

When inventory was spread across multiple warehouses, staff had to manually split sales order lines and assign quantities to each location. This added processing time to affected orders and increased the amount of manual work required to complete fulfillment.

No FIFO Enforcement

Without an automated allocation process, inventory was not consistently consumed in the correct order. Older stock was not consistently prioritized, making inventory rotation less systematic and creating additional complexity for stock management and valuation.

Late Shortage Detection

Procurement teams often found out about stock shortages after orders were already being processed. Without an automated shortage check before allocation, procurement teams had less visibility into inventory gaps until the order was already being processed.

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Solution We Offered

Rebelution's warehouse allocation workflow was transformed through a custom Sales Order Location Automation solution built in Microsoft Dynamics 365 Business Central using AL. The solution automates inventory allocation, warehouse assignment, sales line splitting, shortage detection, and bulk order processing based on Rebelution's operational requirements. Instead of relying on warehouse staff to determine inventory allocation for every order, the system now handles the entire process automatically.

FIFO-Based Inventory Allocation

The automation allocates inventory using the First In, First Out method, prioritizing older stock before newer stock. The system applies FIFO automatically, prioritizing older inventory before newer stock without requiring warehouse staff to make the allocation decision manually. This creates a consistent inventory allocation process across locations.

Automatic Warehouse Location Assignment

When inventory is available within a single location, Business Central automatically assigns the correct location code to the sales order. Warehouse staff no longer spend time selecting locations manually. The system assigns the location based on available inventory and configured allocation logic.

Automated Sales Line Splitting

When inventory is spread across multiple warehouse locations, Business Central automatically creates separate sales order lines for each location with the correct quantities assigned. Orders that previously required manual line splitting are now divided automatically based on available inventory and assigned locations.

Inventory Shortage Detection

Before allocation begins, the system validates inventory availability and immediately alerts users if stock is insufficient. The system flags insufficient inventory before warehouse processing begins, giving procurement teams earlier visibility into potential shortages and allowing them to initiate purchasing action sooner.

Bulk Sales Order Processing

A custom Location Automation action on the Sales Order List page allows users to process multiple orders simultaneously. Instead of opening individual orders one by one, warehouse teams can run allocation, location assignment, and line splitting across hundreds of orders in a single action.

Sales Order Validation Before Processing

Before any allocation takes place, the system validates sales order status, item availability, line quantities, warehouse configuration, and existing location codes. Only eligible orders proceed, reducing the risk of invalid allocation data reaching the warehouse workflow.

The Impact

What Changed After Go-Live

From the first day of go-live, warehouse teams at Rebelution were processing orders through an automated allocation workflow rather than manually checking inventory and splitting lines. The new process reduced manual allocation work and standardized how warehouse decisions were made.

Warehouse allocation effort was reduced by approximately 80%. Staff now focus on fulfillment rather than inventory decisions.
Sales order lines are split automatically when inventory spans multiple locations, removing a previously manual step from the warehouse workflow.
FIFO inventory allocation is applied automatically, creating a consistent process for prioritizing older stock across orders.
Inventory shortages are flagged before warehouse processing begins, giving procurement teams time to act rather than react.
Bulk order processing means hundreds of sales orders can be allocated, assigned, and split in a single action instead of one by one.
The allocation process is now standardized, reducing reliance on individual warehouse knowledge when assigning inventory and fulfillment locations.

The Sales Order Location Automation solution converted a manual warehouse allocation workflow into a standardized automated process. Rebelution can now process multiple sales orders in bulk while applying consistent inventory allocation and location-assignment rules.

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