C-Line Products

B2B and B2C E-Commerce Implementation with Magento P21 Integration.

About C-Line Products

C-Line Products, Inc. is a leading B2B and B2C provider for plastic storage, organization items as well as identification products. Their main client base belongs to the office products industry. Situated in Mount Prospect IL, they have streamlined their corporate functioning and distribution facility here. C-Line Products has been in the business for 70 years. Their repository of products ranges from sheet protectors, media storage products, report covers amongst many others.

However, while their customer service is unparalleled with a proud single shipment fill rate over 99.6% boasting of a quick turnaround time, their eCommerce front was still conventional and traditional.We aimed at a migration of data spanning worth seventy years since they have been in the business. Additionally, we prioritized a smooth front end.


“C-Line was on a mission to revamp its 20-year old website! After interviewing several companies, Klizer was the clear winner thanks to their dedicated team of professionals, competitive proposal, and ability to integrate the new site with our ERP system (P21). The end result is a high-functioning website. And even Post-Launch, we continue to maintain weekly calls. The Klizer team is very willing to assist in any way called upon – a true, solid partner.”

Jennifer Krach

Vice President Sales, Marketing & Customer Services at C-Line


One of our biggest challenges was to implement a dealer locator with multiple locations across the country. Additionally, the structure, layout and functionality of the website was set with some old systems and we built it with current industry standards.

Our biggest challenge and favorite part of implementing this project was to cater equally to both B2B and B2C consumers- as both require different expertise and we were able to attain both! The eCommerce integration for Magento 2 and P21 helped us attain a seamless migration too and ultimately, choosing the right payment gateway for a client as vast as this was also something we achieved successfully.

Project highlights

Customer Registration

Registration forms were made differently for both B2B and B2C- with both online and offline sync.

Menu navigation

Implementation of the same menu navigation using mega menu in Magento 2.x. for both B2B & B2C websites.

Product Search

ElasticSearch was integrated so that the users could look up products using attributes, synonyms & stop words for both B2B and B2C websites. We also integrated search auto suggestions with functionality in the search input box.

Product detail page

The user can access the product detail page by clicking on a product from the product listing page. We offer our price and bulk price keeping in mind varying customer interests.

Checkout & Payments system

We zeroed in on WorldPay for checkout and payment gateway system for seamless checkout process. This gateway was made available for both credit cards and other payment methods.


The client partnered with FedEx to deliver all the products to B2B and B2C Users.

Key takeaways

We managed to combine the following while delivering this product

Having an effective web design is essential for any B2B company. We wanted the website to convey the brand at its finest. The UX experience was improved by using a straightforward approach. We aimed to do the following
Instantly capture the attention of the visitor.
Assist the visitor in perceiving what product, service, or solution the company is providing.
Be visually engaging.
Achieve a lower bounce rate from the users through complex navigations and category pages.
Select a web design that would save time for the visitors and help them with quick buys.
Perfect categorization of different industries and easily navigable product categories.

Multi-platform mastery so your store is managed your way

We take the guesswork out of ecommerce.
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