C-Line Products
About
C-Line Products
C-Line Products, Inc. is a leading B2B and B2C provider for plastic storage, organization items as well as identification products. Their main client base belongs to the office products industry. Situated in Mount Prospect IL, they have streamlined their corporate functioning and distribution facility here. C-Line Products has been in the business for 70 years. Their repository of products ranges from sheet protectors, media storage products, report covers amongst many others.
However, while their customer service is unparalleled with a proud single shipment fill rate over 99.6% boasting of a quick turnaround time, their eCommerce front was still conventional and traditional.We aimed at a migration of data spanning worth seventy years since they have been in the business. Additionally, we prioritized a smooth front end; here are the highlights of the project:
Ecommerce Services
- Design & development of eCommerce website
- Optimization of page load speeds
- Implementation of a dealer locator with multiple locations across the country
- Seamless migration to Magento 2 with the integration of the Epicor P21 system.
- WorldPay Integration
- Effortless checkout with online shopping experience
Platform
- Magento 2 Commerce
"C-Line was on a mission to revamp its 20-year old website! After interviewing several companies, Klizer was the clear winner thanks to their dedicated team of professionals, competitive proposal, and ability to integrate the new site with our ERP system (P21). The end result is a high-functioning website. And even Post-Launch, we continue to maintain weekly calls. The Klizer team is very willing to assist in any way called upon – a true, solid partner."
Jennifer Krach
Vice President Sales, Marketing, & Customer Service at C-Line
Challenges
One of our biggest challenges was to implement a dealer locator with multiple locations across the country. Additionally, the structure, layout and functionality of the website was set with some old systems and we built it with current industry standards.
Our biggest challenge and favorite part of implementing this project was to cater equally to both B2B and B2C consumers- as both require different expertise and we were able to attain both! The eCommerce integration for Magento 2 and P21 helped us attain a seamless migration too and ultimately, choosing the right payment gateway for a client as vast as this was also something we achieved successfully.
Project highlights
With migration of data worth 70 years plus aiming at a smooth frontend, here are the primary implementations we carried out for this project:
Customer Registration
Menu navigation
Product Search
Product detail page
Checkout & Payments system
Shipping
Key takeaways
We managed to combine the following while delivering this product
Having an effective web design is essential for any B2B company. We wanted the website to convey the brand at its finest. The UX experience was improved by using a straightforward approach. We aimed to do the following