Element Vape

Increased Conversions After Magento Version Upgrade And Magento Optimization.

About Element Vape

Element Vape is a progressive retail establishment in the electronic cigarette industry based out of California. With an uncompromising drive to exceed expectations, the Team at Element Vape is committed to providing the best possible shopping experience for their customers. Furthermore, they invested in a strict, industry-leading age verification system to verify every single order for youth prevention in accordance with the Federal Law.

Website

How It All Started

With the Magento 1 End of Life date just around the corner, Element Vape decided on a Magento 2 Commerce Migration to avoid further performance degradation, which was likely to occur if they continued on M1. By switching to M2, Element Vape would also be able to offer engaging shopping experiences to their customers and deliver a smooth path to purchase. Additionally, they had a server related issue and wanted a better option. This is how the journey of Element Vape with DCKAP began.

Migration

There was a massive amount of data to transfer from the Element Vape Magento 1 website. DCKAP had to make sure that the Magento Commerce migration services were smooth and had no data loss, and the migration had to be completed within the maintenance period window. Their orders and customer data was on a daily rise (in the thousands), and we had to ensure that all the data was migrated safely and securely. Even the native delta migration was a huge challenge due to the enormous amount of data. But, at the end of the day, doing this is what excites us and we’re glad that we were able to do it with ZERO data loss.

Magento 2 + MySQL : Business Requirements

In order to successfully mitigate the above-mentioned challenges, the transfer should cater to all data standards of MySQL and Magento 2. The client wanted to automate all eCommerce data transfer from Magento 2 to MySQL. From a broader perspective, CYM Distributors wanted a middleman to setup bi-directional communication between both platforms and ensure that they talk to each other constantly.

Website Capacity

The website handled 700-1,000 consecutive users at any given time.
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With a complex age verification process in the checkout, we were still able to handle around 5-10 orders per minute.

Customers

  • Migrated over 2.2 million order records from M1 to M2
  • Delta migration of 21,000+ orders during downtime

Orders

  • Migrated 2,200,000+ orders records from M1 to M2.
  • Delta migration of 21,000 plus orders during downtime.

Reward Points

  • Rewards Points are a significant factor that makes customers come back to shop. We had to make sure that all the earned reward points were migrated correctly to the new website.
  • Rewards points of all 700,000+ customers were migrated and the customers were able to use these points smoothly.

Server Migration

  • The existing server on which Element Vapewas based on did not give optimal results as expected.
  • DCKAP suggested adopting a more flexible and scalable solution and switched them over to using Nexcess as their prime server.

Products

  • Migrated around 5000 products with all custom attributes, custom options, and quantity that were set up in using 3rd party extensions in the M1 website.

Compliances Met

DCKAP made sure the website compiled with all the state laws that our clients operate in, relating to data, accessibility, and privacy. This ensures that there is more trust with the customers and users who use the website. This also keeps our client immune from lawsuits related to these areas.

ADA

The American with Disabilities Act states that all electronic and information technology must be accessible to people with disabilities. We ensured that the website was Level ‘AA’ compliant and adhered to all requirements.

PCI Compliant

PCI Compliance is required by credit card companies to make online transactions secure and protect them against identity theft. We ensured the website was secure for all transactions and made all payments via website PCI compliant.

Nevada SB 220

This recently amended law requires all the operators (websites) to have a privacy policy note along with the option for customers to opt-out from operators selling their data. The website was made compliant with this law too.

GDPR

GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. And non-compliance could cost companies dearly. DCKAP ensured that Element Vape’s website adhered to GDPR compliance, providing all the data and privacy of the customers were protected.

CCPA

The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the Personal Information (PI) of California residents. The website was designed in a way to ensure this Privacy Act is adhered to.

Impact

Sales Increase

After going live, sales gradually increased and has now reached 2x their initial sales with website statistics showing an ongoing upward trend.

Quick Load Time

The website was optimized to load within 3-4 seconds. This helped bring in more users and increase the conversion rates as well. Going with Nexcess’s Magento hosting solutions helped us achieve our goals and better responsiveness.

No Crash Sale Day

We helped our client handle enormous increase in site traffic and sales for both- Cyber Monday as well as Black Friday. On both these days, our site visitors doubled in number

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