Imagine the power of building your B2B ecommerce platform like a Lego set. Each component, from product catalogs, and product information to order processing, becomes a modular building block you can easily swap and customize. This is the essence of composable commerce – the freedom to design a platform that perfectly fits your unique business needs, just like snapping together Lego bricks to create your vision.
Unlike monolithic B2B platforms that lock you in, composable commerce empowers agility. You can quickly adapt to changing market and customer demands, integrate new technologies, and personalize the customer experience – all without starting from scratch.
Let’s take a closer look at B2B commerce and examine the benefits of adopting modular commerce, as well as its unique characteristics and sophisticated pricing schemes.
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14 Main Business Benefits of Composable Commerce
| A report by Elastic Path says 96% of retail executives surveyed indicated that they possess a high level of familiarity with composable commerce, with many stating they are extremely knowledgeable about this approach. |
Here are some main benefits of Composable Commerce:
1. Enhanced Flexibility and Scalability
Composable commerce enables businesses to readily adapt and refine their digital commerce strategies, and by harnessing modular components of the highest quality, organizations can swiftly tailor their systems to integrate novel features or functionalities, unhampered by the limitations of a monolithic platform.
Composable commerce platforms are horizontally scalable, which means businesses can manage large traffic and transaction volumes. Traffic and transaction volumes can increase without affecting performance or the user experience. Because of the modular architecture, the platform may be deployed with distributed systems, and load balancing guarantees high availability and reliability.
2. Customization and Agility in Business
Composable commerce enables businesses to create highly tailored and personalized customer experiences.
Companies can deliver customized solutions that drive customer satisfaction and loyalty by selecting and integrating specific modules that align with their unique business requirements.
Composable commerce lets businesses quickly adapt and try out new tech or ecommerce models. It’s built on a modular platform, making it easy to update with new features whenever needed. This flexibility helps companies keep up with the fast-paced changes in the digital market.
| According to a report by Elastic Path, brands are aware of composable commerce, have adopted it, and don’t expect it to go away anytime soon. Only 4% of respondents said they expected composable commerce to be surpassed by a new commerce technology within the next five years. |
Read Also: 7 Best Composable Commerce Solutions
3. Modular Architecture
Composable architecture fundamentally changes eCommerce platforms by employing a modular approach. Unlike monolithic systems, composable commerce breaks down key functionalities into independent, interchangeable components called microservices. This grants businesses the flexibility to build and customize their eCommerce platform exactly to their specific needs, eliminating the constraints imposed by rigid, pre-defined structures.
4. API-First Approach
Composable commerce platforms consistently illustrate that APIs must be reputable, extensively documented, and easily integrated into both third-party services and existing ecommerce systems.
Beginning with APIs, companies can create e-commerce systems that remain adaptable and flexible to the requirements of digital business and technology.
5. Cost Efficiency & Quick Launch Times
Businesses save money by only paying for the modules and functions they actually use. Composable commerce is generally more budget-friendly than older, bulkier platforms where you might end up paying for extras that aren’t even used.
Thanks to its modular setup and ready-to-go components, composable commerce speeds up the speed at which companies can launch their digital solutions. This means products and services can hit the market faster and more smoothly.
| 69% of brands that have adopted composable commerce report that implementing a composable approach took more than 6 months, while 27% say it took more than a year. |
6. Improved Customer Experience & Data Management
Composable commerce empowers businesses to deliver seamless, personalized shopping experiences across all channels. This is achieved by analyzing customer data from various sources, allowing companies to target customers more effectively based on their unique preferences and past behaviors.
The core strength of composable commerce lies in its robust data or content management capabilities. It facilitates the collection, analysis, and utilization of customer information across diverse touchpoints, resulting in a comprehensive understanding of customer needs. This, in turn, drives smarter business decisions.
7. Ecosystem Integration
Composable commerce enables businesses to integrate third-party systems and services easily, providing the groundwork for a fully integrated digital commerce ecosystem.
An example is when a company integrates the platform with an ERP system, payment gateway, and marketing automation platform, building interconnected solutions that simplify the business and improve efficiency
8. Future-Proofing
Companies deploying this architecture may future-proof their business against rapidly changing technology or market trends.
Composable commerce is designed to change and evolve as time passes. Therefore, businesses with this system can evolve and remain competitive in an ever-changing business environment.
| Here are some of the top considerations brands looked at when switching to composable:46% cited the ease of making changes—if one composable solution isn’t the right fit, it’s easy to swap it out.36% appreciated the availability of pre-built integrations, which make composable solutions more powerful and fit better into your tech stack.35% valued the low overall cost of ownership. |
9. Continuous Innovation and Updates
Another advantage is that businesses working with composable commerce offer continuous innovation and regular updates, which put users at the forefront of new tools, features, and new ways of doing business.
These advancements allow you to stay up with breakneck development and benefit from the new business levers available to you.
10. Headless Capabilities
Composable Commerce platforms do provide Headless solutions. It refers to separating the frontend presentation layer from the backend commerce logic.
It allows companies to “create and deliver unique and interactive user experiences across multiple devices and channels.” Some of the devices and channels supported are web, mobile, IoT devices, and voice assistants.
Also Read: Headless Ecommerce Solutions in 2024
11. Developer-Friendly Tools
Composable platforms arm developers with essential tools for customization, extension, and integration functionalities. These tools include SDKs, in-depth documentation, dedicated development environments, and readily available code samples. This developer-friendly approach streamlines the process, allowing them to focus on building innovative features and functionalities.
12. Real-time Analytics and Insights
Composable commerce platforms enable businesses to access and leverage advanced analytics and reporting capabilities to gain real-time insights into their commerce operations.
With these analytics tools, businesses can make data-driven decisions and optimize their operations by tracking essential components such as inventory levels, consumer behavior, and sales success.
13. Omnichannel Support
Composable commerce platforms also deliver omnichannel support, allowing businesses to provide a single, consistent digital experience across multiple digital channels and touchpoints.
Whether consumers are familiar with a physical shop, a social media platform, a mobile app, or a site, businesses may offer a consistent, integrated, and personalized experience that enhances consumer loyalty and engagement.
14. Security and Compliance
Security and compliance are at the top of the list of Composable Commerce Platform requirements, which include a secure platform, comprehensive security feature implementation, and adherence to industry standards and regulations.
For example, this category can list such measures as access controls, data encryption, PCI DSS compliance, and GDPR compliance, which ensure the integrity, secrecy, and accessibility of sensitive customer information.
Differences Between Composable Commerce and Traditional Solutions
| Composable Commerce | Traditional Solutions |
| Composable commerce adopts a modular, composable architecture. | Traditional solutions often follow a monolithic approach. |
| Composable commerce enables the selection of specific functions from different vendors. | Traditional solutions usually depend on a single vendor for both front-end and back-end functionalities |
| Composable commerce embraces a headless commerce model, decoupling the front-end presentation layer from the back-end. | Traditional solutions may have tightly integrated front-end and back-end systems. |
| Composable commerce emphasizes the use of open standards and APIs. | Traditional solutions may rely on proprietary technologies, limiting interoperability. |
| Composable commerce empowers businesses to enhance their capabilities through modular systems. | Traditional solutions may lack the flexibility, adaptability, and scalability of composable commerce architecture. |
Recommended Read: Composable vs. Headless Commerce
Pricing Models: Tailored Solutions for Every Online Store
- Composable commerce platforms offer flexible pricing models tailored to the specific needs and scale of businesses.
- Pricing includes subscription-based models.
- It may offer pay-as-you-go options based on usage metrics or enterprise licensing agreements.
- Additionally, various platforms feature tiers of pricing plans with distinct features, enabling companies to choose the one that aligns best with their requirements and financial considerations.
Experience the Benefits of Composable Commerce with Klizer
Social media, marketplaces, mobile – the lines are blurring. To thrive, you need an ecommerce experience that keeps pace with how customers shop today.
This is where Klizer comes in. Our experts can help you build a flexible, omnichannel storefront that delivers exceptional customer experience across every touchpoint.
Ready to build your dream store and future-proof your online business? Schedule a call with our experts today to get started!
FAQ
What is Composable Commerce, and how is it different from traditional ecommerce platforms?
Composable commerce is an approach to building digital commerce solutions based on modular architecture, where core functionalities are broken down into discrete, interchangeable components or microservices. This method allows businesses to select and integrate the best solutions for each part of their eCommerce ecosystem, rather than relying on a one-size-fits-all platform.
Composable commerce enables businesses to assemble and configure their commerce ecosystems based on their specific needs and requirements, providing greater flexibility, scalability, and agility.
How does Composable Commerce support omnichannel commerce?
Composable commerce platforms support omnichannel commerce by providing businesses with the tools and capabilities to deliver seamless and consistent experiences across multiple channels and touchpoints. If customers are interacting with a website, mobile app, social media platform, or physical store, businesses can provide a unified and cohesive digital experience that enhances engagement and loyalty.
What are some examples of businesses that have successfully implemented Composable Commerce?
Many leading brands and enterprises across various industries have successfully adopted and implemented composable commerce solutions to drive growth and innovation.
- Examples include retail giants, B2B distributors, manufacturing companies, and digital marketplaces, among others.
- These businesses have leveraged composable commerce to streamline operations and enhance customer experiences.
Explore the features, benefits, and considerations of the successful composable commerce examples in this post.
What are some factors to consider when choosing a Composable Commerce platform?
When choosing a composable commerce platform, businesses should consider factors such as the platform’s modular architecture, API-first approach, and headless architecture capabilities.
You should also seek scalability and performance, developer-friendly tools, analytics and insights, omnichannel experiences, support, security and compliance, and commitment to continuous innovation and updates.
What is the Composable Commerce Approach?
The composable approach involves building e-commerce systems with modular, interchangeable software components. It allows retailers to assemble a customized system tailored to their needs, avoiding vendor lock-in and meeting high customer expectations.
How does Composable Commerce serve specific business needs?
Composable commerce allows businesses to customize their ecommerce systems for specific purposes, enhancing customer experiences and optimizing enterprise resource planning. With a headless system and different components, businesses can swiftly deploy tailored solutions while maintaining agility and cost-effectiveness.
What are the advantages of using a cloud platform in composable commerce?
Using a cloud platform in composable commerce provides scalability, reliability, and cost-effectiveness. Cloud platforms offer robust infrastructure, high availability, and the ability to quickly adapt to changing business needs, making them ideal for dynamic eCommerce environments.
How does SaaS integrate with composable commerce?
Software-as-a-service (SaaS) models fit well with composable commerce as they offer scalable, subscription-based solutions that can be easily integrated into the existing eCommerce ecosystem. SaaS solutions reduce the need for extensive in-house IT resources, facilitating smoother operations and maintenance.
How does composable commerce benefit from a cloud-native approach?
A cloud-native approach in composable commerce enables businesses to quickly deploy and scale their applications, reducing time-to-market and improving agility. Cloud-native services offer high availability and can seamlessly integrate with other cloud-based solutions, ensuring a robust and flexible eCommerce environment.
What are the principles of MACH technology in Composable Commerce?
MACH (Microservices, API-first, Cloud-native, and Headless) principles are the basics of composable commerce. They provide the flexibility to adopt microservices for specific functionalities, ensure seamless integration through APIs, leverage the scalability of the cloud, and decouple the front-end and back-end systems, enhancing the customer journey.
