The client is a major marine distributor with 100 product lines and a network of 5,000 dealers nationwide. They provide generators, parts, accessories, and engines to marine distributors.
Challenges
The client faced challenges with manual data entry and disconnected systems between their ERP and eCommerce platforms. They needed to serve both B2B and B2C customers effectively while ensuring a smooth transition to a new eCommerce platform without disrupting existing operations. Additionally, they required a solution that could handle multiple locations and ensure secure, PCI-compliant migration.
Solutions
Klizer migrated the client’s eCommerce systems to Magento 2 and integrated it with their Epicor P21 ERP system. The solution included re-platforming three websites from OpenCart to Magento, implementing a global customer login for all sites, and optimizing both B2B and B2C user experiences. Klizer also automated workflows between Magento 2 and the ERP to reduce manual data entry, improve efficiency, and eliminate errors.
Impact
175.4% Increase in conversion rate
13.9% Decrease in page load time
4.34% Increase in average time spent on the site
15% Reduction in bounce rate
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