As ecommerce businesses grow, they often face common problems like systems that can’t handle more traffic, performance drops, and a poor customer experience. Upgrading your existing platform to a stronger ecommerce store like Shopify Plus is the solution. Shopify Plus features can help online businesses by offering better performance and handling more traffic. It makes it easier for them to manage stores across different markets.
In this blog, learn how Shopify Plus can upgrade your brand and how it can help your ecommerce business grow.
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What is Shopify Plus?
Shopify Plus is an enterprise-level ecommerce platform designed for businesses with high growth potential (medium-to-large businesses). It is a customizable all-in-one platform that offers advanced features to support large-scale operations. Shopify provides various plans for different types of businesses, including:
Shopify Plus is the premium plan, which is ideal for Shopify merchants with high sales volume. If your online store makes over $60,000 in monthly sales, Shopify Plus is the right choice.
While you can use a basic ecommerce platform, you will miss out on opportunities to boost your store’s reach, sales, and conversion rates. To fully understand why Shopify Plus is worth the upgrade, it’s important to look at its advanced features.
Recommended Read: Shopify Plus Pricing
Key Shopify Plus User Statistics:
- 48,426 websites are using Shopify Plus in 175 countries.
- 50% of Shopify Plus users are located in the United States.
- The United Kingdom (UK) and Australia are the second and third-highest users of Shopify Plus.
- Approximately 2,800 websites in Canada use Shopify Plus.
Shopify Plus Product Overview
- Shopify Plus is a flexible, fast, and customizable ecommerce platform, which makes it a great choice for growing businesses.
- It takes just 90 days to launch your enterprise-level Shopify Plus store, while traditional software can take up to a year.
- It also provides support from Shopify’s team of experts for onboarding and migration, which makes the process smoother.
- Additionally, they offer ongoing advice to help you with strategy and achieving your business goals.
Shopify Plus gives you unlimited bandwidth and web hosting at no extra cost. The Plus plan includes everything your online store needs, with 99.99% uptime, a global content delivery network, cloud-based infrastructure, and more.
How Can Shopify Plus Features Help Your Online Stores?
When you upgrade to Shopify Plus, you get advanced features compared to the standard Shopify plan. These added capabilities make Shopify Plus a better choice for growing ecommerce businesses. Let’s take a look at the key features that make Shopify Plus worth the investment.
1. Multiple Company Profiles
Managing multiple customers with different payment terms and user permissions can be complex and time-consuming in B2B sales.
Shopify Plus allows you to create different company profiles, each with its own payment terms and user permissions. This helps you customize the buying experience for different customers and locations in B2B sales.
2. Customer-Specific Product Catalogs
B2B customers often have very specific needs, and offering a one-size-fits-all catalog can reduce customer satisfaction and sales.
Personalization can increase revenue by 40%, as shown in the infographic.
You can create product catalogs tailored to individual buyers or locations with the help of Shopify Plus features. This ensures a personalized buying experience for each customer by offering a curated product selection.
3. Personalized B2B Store
With Shopify Plus, you can customize your store’s design, email templates, and branding using Liquid (an open-source coding language by Shopify). This helps you create a unique and trustworthy user experience for each customer.
4. Quantity Rules
You can set product quantity rules, such as minimum and maximum quantities, case packs, and increments. This feature is key in B2B sales, as it allows you to set volume-based pricing and implement minimum order quantity (MOQ) requirements.
5. Customer-Specific Pricing
Shopify Plus lets you assign customer-specific prices directly to their company profile. This offers personalized pricing based on factors like order volume and frequency without needing tags or apps.
6. Net Payment Terms
Shopify Plus simplifies the payment process by automatically assigning payment terms and tracking payments as they become due. This helps improve cash flow and reduce administrative tasks.
7. Company Metafields
You can add custom data fields to companies and locations. This allows you to optimize the order process and better understand your customers’ needs and preferences.
8. Easy Reordering
Shopify Plus makes it easy for customers to reorder products, which encourages repeat business and customer loyalty. A mobile app can also streamline the B2B ordering process.
9. Flexible Payment Options
With features like drafts, payment reminders, invoices, and due-on-fulfillment terms, Shopify Plus offers flexibility in how you get paid. This helps improve cash flow and reduce payment delays.
10. Checkout to Draft
Checkout to draft is the feature that allows you to review and approve orders in the admin panel, which speeds up workflows and improves customer satisfaction by simplifying quote proposals and order processes.
11. Vaulted Credit Cards
Shopify Plus allows customers to securely store their credit card information, which speeds up the checkout process and enhances the overall customer experience.
12. Customizable B2B Logic
Using Shopify Functions, you can create customized delivery and payment logic at checkout. This offers a seamless and personalized shopping experience for your customers.
13. Self-Serve Purchasing
Shopify Plus allows customers to place orders and track them independently. This reduces the need for administrative support and enhances customer satisfaction.
14. Global Expansion
Shopify Plus helps you expand globally by offering localized storefronts, currencies, and tax exemptions. This allows you to reach wholesale customers around the world.
15. Custom B2B Solutions
Shopify Plus provides B2B APIs and compatible apps, which gives business owners the flexibility to build and customize solutions that meet their unique business requirements.
How Can Your eCommerce Store Benefit from Shopify Plus Features?
Many benefits of Shopify Plus help businesses manage their large-scale ecommerce operations effectively. Here’s a breakdown of the main benefits Shopify Plus provides:
Cross-Platform Selling
Shopify Plus makes it easier for ecommerce businesses to sell on multiple platforms like eBay, Etsy, and Pinterest. You can manage all these accounts from one place, which makes it simpler to handle orders, inventory, and analytics across different sales channels.
API Integration
Shopify Plus supports API integration, so you can seamlessly add various tools for tracking, shipping, accounting, and customer service to enhance your business operations.
Improved Wholesale Management
Shopify Plus helps you manage both retail and wholesale operations separately. It provides features designed specifically for B2B (wholesale) businesses, such as custom quotes, shipping setups, and quote calculators. However, if you have both B2B and B2C stores, you’ll need to log into different admin panels for each store.
Workflow Automation with Shopify Flow
It provides Shopify Flow that automates repetitive tasks, such as tracking purchases, sending emails, segmenting the customer base, and recommending products. This helps save time, reduce errors, and improve efficiency by allowing complex tasks to run in the background.
Why Should You Consider Shopify Plus for Your eCommerce Business?
There are several reasons to consider Shopify Plus for your ecommerce store. The platform offers great features to help you grow your business and improve your online store. With superior scalability and advanced tools like the ability to manage multiple stores, Shopify Plus is one of the best options for enterprise-level business.
Shopify also provides easy migration tools to ensure a smooth transition to their platform. This makes it easier for your business to switch without disrupting your operations.
As your business grows, it’s important to plan ahead and be ready for the next steps. Shopify Plus offers the best and most convenient way for a growing enterprise to create a memorable shopping experience for customers.
When Should You Migrate to Shopify Plus?
Outgrowing Your Current Platform
As your business grows, your platform should be able to support higher traffic and more transactions. If your current platform can’t handle these demands, Shopify Plus is designed to manage large volumes and run smoothly, even with high traffic.
Need for More Customization and Integration
A growing business often requires more customization. Shopify Plus offers the ability to fully customize the checkout process, create unique workflows, and integrate with complex third-party systems, which allows for a more personalized experience.
Better Security and Compliance
Security is a top priority for online businesses. Shopify Plus provides strong security features, including data encryption and fraud protection. It ensures that your business and customer data are always secure and compliant with industry standards.
Automate and Streamline Operations
As your business scales, automating tasks becomes essential. Shopify Plus includes tools like Shopify Flow to automate inventory management, and marketing campaigns, order processing, which helps your team focus on more important tasks.
Improve Checkout and Boost Revenue
Shopify Plus is known for its fast checkout system, resulting in a 12% higher conversion rate compared to other platforms like BigCommerce. With features like Shop Pay, your store’s conversions can increase by up to 50% after switching to Shopify Plus.
Top 3 Brands that Use Shopify Plus Plan
1. Allbirds
Allbirds is a fast-growing fashion brand that faced challenges integrating its online and physical stores. They needed a seamless omnichannel experience and better inventory management.
Shopify Plus helped them by implementing a “buy in the store, ship to customer” system and allowing multiple POS systems in stores. This increased conversions, improved inventory insights, and enabled efficient, smaller retail spaces. The result was a unified, easy-to-manage omnichannel experience that supported their growth.
2. Emma Bridgewater
Emma Bridgewater is the iconic British home and kitchen brand. It faced the challenge of modernizing its outdated website to better reflect its status and improve the mobile shopping experience. The company aimed to enhance its mobile site, simplify navigation, and implement multi-currency support for better data tracking.
With Shopify Plus, Emma Bridgewater successfully migrated to a new, fully redesigned site that improved mobile navigation, search features, and product page layouts. The site now supports multiple currencies and enables better tracking of regional sales data, setting the stage for further global expansion.
As a result, Emma Bridgewater saw a 32% increase in mobile users and a 13% rise in mobile revenue. During their summer sale, the brand achieved £190,000 in sales on the first day alone. Shopify Plus helped the brand modernize its ecommerce, enhance the user experience, and boost sales.
3. Abode Living
Abode Living is Australia’s leading supplier of luxury bed linen. It faced the challenge of boosting online sales and expanding internationally while maintaining its high-quality, tactile in-store experience. Their previous platform, WooCommerce, lacked the flexibility for quick customizations and didn’t support easy international market expansion.
To address these challenges, Abode Living migrated to Shopify Plus. They implemented a custom-built “Shop The Collection” widget to replicate the in-store experience online and used Shopify Shipping to improve fulfillment. Additionally, Shopify Markets enabled successful international expansion to New Zealand.
As a result, Abode Living saw a 25% increase in average order value and a 53% year-on-year rise in peak sales. Shopify Plus also streamlined international shipping, supporting its expansion into new markets and improving overall sales performance.
Get Shopify Plus Features For High-Growth Brand With Klizer
Shopify Plus features help solve the problems by offering powerful elements designed for larger businesses. It provides unlimited bandwidth, easy customization, and the ability to manage multiple stores from one place.
With tools to automate tasks, handle both wholesale and retail sales, and integrate with other platforms, Shopify Plus makes it easier for businesses to scale up while keeping operations running smoothly.
If you want to migrate to the Shopify Plus platform, you need to contact Shopify development partners like Kizer. Our team of Shopify Plus experts can help you throughout the process.
FAQs
When you should use Shopify Plus?
Shopify Plus is ideal for businesses expecting high traffic volumes and orders, as it provides greater bandwidth and improves site performance compared to standard Shopify plans.
How many brands use Shopify Plus?
Shopify supports millions of sellers in 175 countries, and Shopify Plus powers more than 5,000 global brands.
How many stores can you have on Shopify Plus?
If you need to manage multiple stores, Shopify Plus is the best option. It lets you own up to 10 separate stores with one account.
