What Is Agentic Commerce? A 2026 Guide for Product Teams

Agentic commerce is a buying model where AI agents, not humans, research products, compare options, and complete the purchase on a customer’s behalf. It’s already live. In April 2026, Ulta Beauty made its entire assortment shoppable inside Google’s Gemini app and AI Mode, where a shopper can get a recommendation, compare options, and check out […]

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